US Bankcard Services (USBS) is actively assisting business owners in complying with EMV, the global standard for secure payments.
City of Industry, CA – September 1, 2015 – US Bankcard Services (USBS), is proud to offer the most current credit card terminal models to support EMV transactions. EMV, named for its developers, Europay, MasterCard, and Visa, is a global standard for secure payments, using microchip technology at the point of sale in an attempt to eliminate counterfeit fraud in card present, retail settings. EMV cards are embedded with a chip that generates a unique code for each transaction, making counterfeit card fraud nearly impossible.
A nationwide shift toward EMV capability is already in action as card issuers replace traditional magnetic stripe cards with EMV chip cards. Retailers across the nation are also readying themselves for EMV payment acceptance. On October 1, 2015, a liability shift will occur, after which merchants may assume responsibility for losses due to counterfeit cards. In the past, if an in-store transaction was conducted using a counterfeit or stolen card, the issuing bank would assume liability for cardholder losses from that transaction. Following the liability shift, if an in-store transaction is run using a counterfeit card with track data copied from a chip card, the merchant would assume complete liability for the transaction if his/her terminal is not enabled to accept chip payments.
USBS is taking action to educate and help prepare business owners for the upcoming EMV liability shift. The benefits of being EMV compliant are substantial and USBS is ready to help its merchants give their customers peace of mind at the point-of-sale, with added security of the cardholder’s valuable information. USBS offers all-in-one EMV ready terminals that are easy to operate and do not require additional peripherals. By taking action today and becoming EMV compliant, merchants stand to benefit from increased security and reduced risk of stolen data.>###
About US Bankcard Services
US Bankcard Services (USBS) is a top rated payment processing service provider that offers competitive rates, incredible customer service support, and innovative technology in credit card processing service. USBS offers a wide array of value-added services, including online ordering solutions, gift card services, check guarantee, PCI DSS compliance consultancy, and 24-7 multilingual customer service and technical support.
For more information about payment processing services, please visit us at USBS.com or call us at 888.525.8558.
